In-house Art Direction, Design, and Photography
A brand built for fanatics
As the in-house art director for CAVA, I focused on creating bold and fun visuals across the CAVA brand – and building a seamless design system that allowed the brand to scale from 6 restaurants to more than 300 in under 3 years.
Between visual assets for social media, in-person and digital marketing, packaging design for the CPG business, and working closely with operations and construction teams for a seamless restaurant experience, I built trust across every department at CAVA, and built a tight-knit design team that could tackle every business need.
Large Format Signage
Art Direction: Sarah Gerrity
Design: Lula Empis, Becca Zimmerman, and sometimes Sarah Gerrity
Opening 70 restaurants a year is no joke – and you need a lot of barricade graphics for that. I built business relationships with C2 Imaging and Baesman Solutions for operational efficiency, and served as art director on the creative team, working closely with designers for a variety of barricade designs that were installed across the U.S.
Packaging Design
Design: Sarah Gerrity
Before CAVA teamed up with Whole Foods to get CAVA brand products in grocery stores nationwide, the executive team knew that it was time for a packaging update. I designed a system of packaging labels that have been adapted into a myriad of bottles and containers – and built a recognizable packaging system that stands out on the shelf, whether you’re in the hummus section or looking for your favorite sauce or salad dressing!
Print Design
Art direction: Sarah Gerrity
Design: Lula Empis & Becca Zimmerman
Restaurants come with a lot of printed materials: menus, newsletters, directional signage, and marketing materials only name a few. I worked with a talented design team to create thoughtful print pieces for customer and employees alike.
Video Direction & Partner Storytelling
Creative Direction: Liz Gabriel
Video: Matt Sutherland
Art Direction + Photography: Sarah Gerrity
